Advertising tote bags are designed through visual communication, focusing on the promotion and development of advertising, through the creativity of graphics, the recognition of symbols, the description of words, and the stimulation of colors, to arouse the attention of consumers, so as to produce a sense of intimacy and promote the sales of products. Advertising tote bags occupy a large part of the tote bag and constitute the main body of the tote bag.

In a variety of trade fairs, exhibitions can often see this kind of handbag, the handbag is printed with the name of the enterprise, the logo of the enterprise, the name of the main product and some advertising slogans, virtually played a role in promoting the corporate image and product image, which is equivalent to a mobile advertising, and the flow range is very wide, not only to meet the requirements of the load, but also has a good advertising effect, so it is a popular form of advertising for manufacturers and economic and trade activities. The more chic and beautifully crafted this tote bag is, the better it will be advertised. Advertising tote bags can also be divided into shopping tote bags, promotional tote bags, brand tote bags, and VI design promotion tote bags according to different target positioning.

1. Shopping handbags

Shopping bag advertising can use the limited area of the bag body to disseminate market information about enterprises or products and services to the world. When customers carry shopping bags printed with store advertisements through the streets, in fact, some exquisite tote bags are no less than making an excellent advertising sign, and the cost is relatively low.

Shopping tote bags are designed for supermarkets, shopping malls, and other places. In order to facilitate consumers' shopping, supermarkets and shopping malls have designed special handbags to transport the purchased goods home and connect with consumers. This kind of tote bag is mostly made of plastic, which is more solid in structure and material than other handbags, and can accommodate more items, and the cost is cheaper. The visual factors on the shopping handbag are mainly composed of the specific publicity forms of the shopping place (standard, mascot, special graphics, special image, etc.), highlighting the image of the supermarket and shopping mall, and conveying the information of the shopping place.

2. Promotional tote bags

Promotional tote bags are mainly used in promotional activities as a means to promote goods and enterprises. In order to promote their image and promote the sale of goods, companies often hold a series of activities. Use handbags to print the company's introduction, product manuals or products (a small gift), and give them to guests or consumers, so that consumers can more fully understand the company's situation and product performance. A promotional tote bag is entirely a movable advertising board that can hold items. Its surface visual design is centered on the purpose of promoting and highlighting the content of enterprises and products, so that consumers are quickly and happy to accept the information they recognize during the event.

3. Brand tote bags

In order to improve the quality of goods and create higher value, merchants brand products, and brand tote bags are used in this shaping activity. Brand tote bags are used more in specialty stores, which is convenient for customers to carry goods and plays a role in publicity, and the materials of such handbags are relatively high-end, matching with the quality of the goods.